Amira Hassan
Digital growth consultant specializing in AI-powered commerce strategies. Amira bridges the gap between cutting-edge AI tools and practical Shopify store growth.
Published Articles
Shopify Glossary Contributions
SMS Marketing
SMS Marketing sends promotional text messages directly to customers' phones, achieving 98% open rates and driving immediate action for flash sales, order updates, and personalized offers.
Subscription
A Subscription is a recurring purchase model where customers pay on a schedule to receive products or services automatically.
Upsell & Cross-sell
Upsell & Cross-sell are sales strategies of suggesting higher-value products or complementary add-ons to shoppers to increase average order value.
Velocity (Sales Velocity)
Sales Velocity measures how quickly your Shopify store generates revenue, calculated by combining deal volume, average order value, conversion rate, and sales cycle length.