Amira Hassan

Gross Merchandise Value (GMV)

Gross Merchandise Value (GMV) is the total dollar value of all merchandise sold through a Shopify store over a specific time period, before deductions.

G

International Commerce (Shopify Markets)

International Commerce is the process of selling products globally by localizing currency, language, shipping, and taxes for cross-border customers.

I

Inventory Management

Inventory Management is the process of tracking, organizing, and controlling stock levels across locations to ensure products are available without overstocking.

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Markets (Shopify Markets)

Shopify Markets is a localization tool that allows merchants to configure and manage country-specific pricing, currencies, and languages from one store backend.

M

Product Variant

A Product Variant is a specific option combination (such as size, color, or material) available for a single base product listing.

P

Retargeting (Remarketing)

Retargeting (remarketing) is a paid advertising strategy that shows targeted ads to visitors who previously browsed your store but left without purchasing, bringing them back to complete the sale.

R

ROAS (Return on Ad Spend)

ROAS (Return on Ad Spend) measures the revenue generated for every dollar spent on advertising, indicating the efficiency and profitability of paid marketing campaigns.

R

Shop Pay

Shop Pay is Shopify's accelerated checkout service that saves customer payment, shipping, and billing details to enable one-click purchases across stores.

S

Shopify Balance

Shopify Balance is a free business financial account that lets merchants track revenue, manage expenses, and access payouts through a Shopify-branded card without a traditional bank account.

S

Shopify Capital

Shopify Capital is a financing program that provides eligible merchants with cash advances or business loans to fund inventory, marketing, and growth initiatives.

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