Amira Hassan

Average Order Value (AOV)

Average Order Value (AOV) measures the average dollar amount spent by a customer each time they place an order on your Shopify store.

A

Bundling

Bundling is a retail strategy of grouping multiple related products together and selling them as a single package, often at a discounted price, to increase average order value.

B

Conversion Rate

Conversion Rate is the percentage of website visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or adding a product to their cart.

C

CPA (Cost Per Acquisition)

Cost Per Acquisition (CPA) is the total marketing cost required to acquire one new paying customer, calculated by dividing total ad spend by the number of customers gained.

C

Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV or LTV) is a prediction of the total revenue a single customer will generate for your store over their entire relationship with your brand.

C

Customer Segmentation

Customer Segmentation is the practice of dividing your customer base into groups based on shared characteristics (behavior, demographics, purchase history) to deliver targeted marketing.

C

Dropshipping

Dropshipping is a retail fulfillment model where a store doesn't keep products in stock - instead, it purchases items from a third-party supplier who ships them directly to the customer.

D

Dynamic Pricing

Dynamic Pricing is a strategy where product prices are adjusted in real-time based on market demand, competitor pricing, inventory levels, customer segments, or time-based rules.

D

Flash Sale

A Flash Sale is a limited-time promotional event (typically 2-72 hours) offering steep discounts on select products to create urgency and drive a surge of sales volume.

F

Fulfillment

Fulfillment is the entire backend process of receiving, packing, and shipping an order to a customer after they purchase it on your Shopify store.

F