Technical SEO engineer focused on structured data, indexing optimization, and Core Web Vitals. David turns complex technical requirements into actionable Shopify solutions.
You know the pattern. Your Shopify store is live, the products are solid, and you keep hearing that you need blog content, buying guides, comparison pages, and...
You search one of your biggest product questions on Google and see a competitor sitting in the answer box above the regular results. They didn't just win a...
Shopify CLI is a command-line interface tool that allows developers to scaffold, build, test, and deploy Shopify apps, themes, and extensions.
Shopify Functions are lightweight WebAssembly modules that allow apps to customize Shopify's backend logic for discounts, checkout validation, shipping, and payment customization.
A Sitemap is an XML index file listing all indexable URLs on a website, helping search engines discover and crawl pages efficiently.
The Shopify Storefront API is a public-facing API that allows developers to query product data, manage shopping carts, and process checkouts in headless applications.
Structured Data is code in a standardized format (JSON-LD) added to web pages to help search engines understand page content and display rich snippets.
Sales Tax and VAT are government-mandated charges that Shopify merchants must collect on orders based on the customer's location, product type, and local tax regulations.
A Theme App Extension is a framework that allows apps to inject content and scripts into Online Store 2.0 themes using App Blocks and App Embeds.
Theme Architecture refers to the file structure, template hierarchy, and rendering system that powers Shopify storefront themes, built with Liquid, JSON templates, sections, and blocks.
A Webhook is an HTTP callback that automatically sends real-time event notifications from a Shopify store to an external application server.
An XML Sitemap is a structured XML file listing a store's URLs, acting as an index to help search engines crawl and rank pages.