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Structured Data (JSON-LD)

8 schema types auto-injected into your Shopify theme

Structured data helps Google understand your store's content and display rich results in search - star ratings, FAQ dropdowns, breadcrumbs, price ranges, and more. This feature lets you configure 8 JSON-LD schema types and automatically injects them into your theme via the app extension.

Supported Schema Types

Organization

Your business name, logo, social profiles, and contact information.

Local Business

Physical store location, opening hours, phone number, and address.

Product

Product name, price, availability, brand, images, and SKU.

Review / Aggregate Rating

Star ratings and review counts from your product reviews.

Breadcrumb

Navigation path showing page hierarchy in search results.

FAQ

Frequently asked questions that appear as expandable dropdowns in Google.

Article

Blog article metadata - author, publish date, featured image.

Website

Sitelinks search box and website-level metadata.

How to Use

1Navigate to Structured Data from the sidebar.
2Each schema type has a toggle - enable the ones relevant to your store.
3Fill in the required fields for each enabled schema (e.g., business name, logo URL, opening hours).
4Click Save - the JSON-LD is generated automatically.
5Click Deploy to Theme to inject the structured data into your Shopify theme via the app extension.
6Verify using Google Rich Results Test.

Frequently Asked Questions

Does this modify my theme code?

It uses Shopify's Theme App Extension system, which adds a block to your theme without modifying your theme files directly. You can enable/disable it from the theme editor.

Will I see rich results in Google immediately?

Rich results depend on Google's processing. After deploying structured data, it can take days to weeks for Google to crawl and display rich results. Use Google's Rich Results Test tool to verify your markup is valid.

Do I need all 8 schema types?

No. Enable only the ones relevant to your business. Most stores benefit from Organization, Product, Breadcrumb, and FAQ schema at minimum.

Can I use this with other structured data apps?

Be careful not to duplicate schema types. Having two Organization schemas, for example, can confuse Google. If you're switching from another app, disable duplicate schemas first.

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