Pro+
1 credit / analysis
Competitor Analytics
Professional-grade competitor intelligence powered by DataForSEO
Understanding your competition is essential for SEO success. Competitor Analytics tracks competitor domains to monitor their organic traffic, keyword rankings, backlink profiles, and traffic trends - giving you actionable intelligence to find opportunities and fill gaps.
Key Capabilities
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Competitor tableDomain, favicon, organic traffic, keyword count, traffic value, and analysis status at a glance.
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KPI summary cardsTotal competitors tracked, average organic traffic, and average keyword counts.
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Traffic trendsHistorical organic traffic charts showing growth or decline over time.
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Keyword analysisSee the top keywords each competitor ranks for and identify gaps in your strategy.
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Backlink dataReferring domains and total backlink counts for competitive link analysis.
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Location targetingAnalyze competitors in specific countries and languages for market-specific insights.
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DataForSEO poweredProfessional-grade SEO intelligence data - the same data enterprise SEO tools use.
Data Per Competitor
| Field | Description |
|---|---|
| Organic Traffic | Estimated monthly organic visitors from search engines |
| Organic Keywords | Total number of keywords the domain ranks for in Google |
| Traffic Value | Estimated cost if you bought equivalent traffic through paid ads |
| Backlinks | Total referring domains linking to the competitor |
| Top Keywords | Highest-traffic keywords the competitor ranks for |
How to Use
- 1Navigate to Competitor Analytics from the sidebar.
- 2Click Add Competitor - enter their domain (e.g., competitor.com).
- 3Select the target country and language for the analysis.
- 4The system analyzes the domain and pulls traffic, keyword, and backlink data.
- 5Click on any competitor to see their full detailed profile.
- 6Compare their top keywords with yours to find content gaps and opportunities.
- 7Use these insights to prioritize your SEO strategy and content creation.
Frequently Asked Questions
How accurate is the traffic data?
Traffic estimates come from DataForSEO, one of the most respected SEO data providers. While no estimate is perfectly accurate, it provides reliable relative comparisons and trend data.
Can I track any website?
Yes, you can analyze any public domain. This includes direct competitors, industry leaders, or any site you want to benchmark against.
How do I find keyword gaps?
Compare your competitors' top keywords with the keywords you're tracking in the Keyword Tracker. Keywords where they rank but you don't are opportunities for new content.
How many competitors can I track?
The limit depends on your plan. Pro plans allow up to 10 competitors per month, while Agency plans have unlimited tracking.