13 terms starting with C
A Chargeback occurs when a customer disputes a charge with their bank or credit card company, forcing a reversal of the payment plus a fee assessed to the merchant.
Shopify Checkout is the secure checkout flow and page where customers enter their shipping details, billing address, and payment credentials to complete a transaction.
Checkout Extensions are a collection of app-driven custom components and functions built with Shopify's UI extensions, allowing Shopify Plus merchants to safely customize the checkout page.
A Shopify Collection is a group of products organized into categories to help customers navigate a store and find items more efficiently.
Composable Commerce is an architecture where merchants assemble their e-commerce stack from independent, best-of-breed services (CMS, search, payments, PIM) connected via APIs rather than using a monolithic platform.
Content Marketing is a strategy of creating valuable, relevant content (blogs, guides, videos) to attract, engage, and convert potential customers through organic search and social channels.
Conversion Rate is the percentage of website visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or adding a product to their cart.
Core Web Vitals are a set of three Google metrics (LCP, INP, CLS) that measure real-world user experience in terms of loading speed, interactivity, and visual stability.
Cost Per Acquisition (CPA) is the total marketing cost required to acquire one new paying customer, calculated by dividing total ad spend by the number of customers gained.
A Custom Storefront is a headless frontend built using frameworks like React or Next.js (often hosted on Shopify Oxygen) that connects to Shopify's backend via the Storefront API.
Shopify Customer Accounts are dedicated portals where shoppers can log in to view their order history, manage addresses, track shipments, and view profile settings.
Customer Lifetime Value (CLV or LTV) is a prediction of the total revenue a single customer will generate for your store over their entire relationship with your brand.
Customer Segmentation is the practice of dividing your customer base into groups based on shared characteristics (behavior, demographics, purchase history) to deliver targeted marketing.