Shopify glossary
Terms starting
with U
Upsell & Cross-sell
Upsell & Cross-sell are sales strategies of suggesting higher-value products or complementary add-ons to shoppers to increase average order value.
User-Generated Content (UGC)
User-Generated Content (UGC) is any content - photos, videos, reviews, or social posts - created by customers rather than the brand, used to build trust and authenticity.
UTM Parameters
UTM Parameters are tracking tags appended to URLs that tell analytics tools (like GA4) exactly which campaign, source, medium, and content piece drove a visitor to your store.
Your AI SEO team, on autopilot.
Install wRanks free from the Shopify App Store. Upgrade only when it pays off.