Shopify glossary
Terms starting
with G
GDPR Compliance
GDPR (General Data Protection Regulation) compliance means ensuring your Shopify store and apps properly handle EU customer personal data with consent, transparency, and data subject rights.
Gift Card
A Shopify Gift Card is a prepaid store credit that customers can purchase and send to others, redeemable at checkout using a unique code.
Google Analytics 4 (GA4)
Google Analytics 4 (GA4) is Google's current analytics platform that uses an event-based data model to track user behavior across websites and apps, replacing the older Universal Analytics.
Google Merchant Center
Google Merchant Center is a platform where retailers upload and manage their product data feeds to display products in Google Shopping, Search, Images, and YouTube.
GraphQL API
The Shopify GraphQL API is a powerful query API that allows apps and custom storefronts to request only the exact data they need, improving performance.
Gross Merchandise Value (GMV)
Gross Merchandise Value (GMV) is the total dollar value of all merchandise sold through a Shopify store over a specific time period, before deductions.
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