Terms starting
with A

A/B Testing (Split Testing) A/B Testing (split testing) is an experiment where two versions of a webpage, email, or ad are shown to different audience segments to determine which variation drives better conversion results. Abandoned Cart An abandoned cart occurs when a shopper adds items to their online shopping cart and initiates checkout, but leaves the store before completing the purchase. Accessibility (A11Y) Accessibility (A11Y) in e-commerce ensures that websites and apps are usable by people with disabilities, including those using screen readers, keyboard navigation, and assistive technologies. Admin API The Shopify Admin API is the primary interface for apps and integrations to programmatically read and write store data including products, orders, customers, and inventory. App Block An App Block is a modular theme component introduced in Shopify Online Store 2.0 that allows merchants to drag and drop app elements directly into their store layout using the Theme Editor. App Bridge App Bridge is a JavaScript library that enables embedded Shopify apps to communicate with the Shopify admin host page, controlling navigation, modals, toasts, and other native UI elements. App Embed An App Embed is a global component provided by a Shopify app that runs site-wide or on specific templates without requiring visual placement inside a theme section. App Proxy A Shopify App Proxy is a feature that routes requests from a Shopify store domain to an external application server, enabling apps to render dynamic content directly on the store's primary URL. Average Order Value (AOV) Average Order Value (AOV) measures the average dollar amount spent by a customer each time they place an order on your Shopify store.