Shopify glossary
Terms starting
with L
Landing Page
A Landing Page is a standalone web page designed specifically for a marketing or advertising campaign, optimized to convert visitors into leads or customers.
Liquid
Liquid is an open-source template language created by Shopify, used to bridge the gap between HTML layouts and dynamic store database records.
Long-Tail Keyword
A Long-Tail Keyword is a specific, multi-word search phrase (typically 3-7 words) with lower search volume but significantly higher purchase intent and lower competition.
Loyalty Program
A Loyalty Program is a customer retention strategy that rewards shoppers with points, discounts, or exclusive perks for repeat purchases and actions.
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