Terms starting
with F

Facebook Conversions API (CAPI) The Facebook Conversions API (CAPI) is a server-side tracking method that sends purchase and conversion events directly from your server to Meta, bypassing browser restrictions like ad blockers and iOS privacy changes. Flash Sale A Flash Sale is a limited-time promotional event (typically 2-72 hours) offering steep discounts on select products to create urgency and drive a surge of sales volume. Flow (Shopify Flow) Shopify Flow is a visual, code-free automation tool that allows merchants to create custom workflows to manage store operations, inventory, and marketing tasks. Free Shipping Free Shipping is a promotional strategy where a merchant covers the delivery costs for order fulfillment to incentivize higher sales volume and average order values. Fulfillment Fulfillment is the entire backend process of receiving, packing, and shipping an order to a customer after they purchase it on your Shopify store.