Home wRanks wRanks
Priya Sharma
Writer Profile

Priya Sharma

Content marketing expert and Shopify ecosystem authority. Priya has helped 200+ stores grow organic traffic through strategic blog content and keyword targeting.

4 Articles · 27 Glossary Terms

Shopify Glossary Contributions

A/B Testing (Split Testing)

A/B Testing (split testing) is an experiment where two versions of a webpage, email, or ad are shown to different audience segments to determine which variation drives better conversion results.

A

Accessibility (A11Y)

Accessibility (A11Y) in e-commerce ensures that websites and apps are usable by people with disabilities, including those using screen readers, keyboard navigation, and assistive technologies.

A

Blog (Shopify)

The built-in Shopify Blog engine is a content management feature that allows store owners to publish articles, drive organic search traffic, and build brand authority.

B

Breadcrumbs

Breadcrumbs are navigational links displayed at the top of a webpage that show the user's current location in the site hierarchy, helping navigation and SEO crawling.

B

Bulk Editor

The Shopify Bulk Editor is an admin tool that allows merchants to edit multiple product listings, collections, customers, or inventory details simultaneously using a spreadsheet-like interface.

B

Buy Button

The Shopify Buy Button is an embeddable widget that lets merchants sell products on external websites, blogs, or landing pages by linking directly to Shopify's secure checkout.

B

Collection

A Shopify Collection is a group of products organized into categories to help customers navigate a store and find items more efficiently.

C

Discount Code

A Discount Code is a unique alphanumeric code that customers can enter during checkout to apply a price reduction, free shipping, or special offer to their order.

D

Email Marketing (Shopify Email)

Email Marketing is a digital marketing strategy of sending targeted promotional emails to store subscribers, managed natively via Shopify Email.

E

Gift Card

A Shopify Gift Card is a prepaid store credit that customers can purchase and send to others, redeemable at checkout using a unique code.

G