Sarah Mitchell

Abandoned Cart

An abandoned cart occurs when a shopper adds items to their online shopping cart and initiates checkout, but leaves the store before completing the purchase.

A

B2B (Shopify)

Shopify B2B is a suite of wholesale commerce features built directly into Shopify Admin (available on Shopify Plus) that allows merchants to sell to business customers.

B

Backlink

A Backlink is an incoming hyperlink from one website to another, serving as a "vote of confidence" that significantly influences search engine rankings and domain authority.

B

Checkout

Shopify Checkout is the secure checkout flow and page where customers enter their shipping details, billing address, and payment credentials to complete a transaction.

C

Content Marketing

Content Marketing is a strategy of creating valuable, relevant content (blogs, guides, videos) to attract, engage, and convert potential customers through organic search and social channels.

C

Core Web Vitals

Core Web Vitals are a set of three Google metrics (LCP, INP, CLS) that measure real-world user experience in terms of loading speed, interactivity, and visual stability.

C

Draft Order

A Draft Order is a manually created order in the Shopify Admin that allows merchants to sell products, issue invoices, and collect payments directly from clients.

D

E-commerce SEO

E-commerce SEO is the practice of optimizing an online store's structure, category descriptions, and product pages to rank higher in organic search engine results.

E

Free Shipping

Free Shipping is a promotional strategy where a merchant covers the delivery costs for order fulfillment to incentivize higher sales volume and average order values.

F

Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is Google's current analytics platform that uses an event-based data model to track user behavior across websites and apps, replacing the older Universal Analytics.

G