David Chen
Technical SEO engineer focused on structured data, indexing optimization, and Core Web Vitals. David turns complex technical requirements into actionable Shopify solutions.
Shopify Glossary Contributions
Development Store
A Development Store is a free Shopify store created by Partner accounts for building, testing, and demonstrating apps and themes without any monthly subscription fees.
Discount Function
A Discount Function is a server-side customization built with Shopify Functions that allows developers to run bespoke discount logic directly in Shopify's checkout engine.
Domain
A Domain is the web address (URL) where your Shopify store is accessible online, consisting of a primary domain, subdomains, and redirect paths.
Embedded App
An Embedded App is a Shopify application that runs directly inside the Shopify Admin panel as an iframe, leveraging App Bridge to match Shopify's look and feel.
Flow (Shopify Flow)
Shopify Flow is a visual, code-free automation tool that allows merchants to create custom workflows to manage store operations, inventory, and marketing tasks.
GDPR Compliance
GDPR (General Data Protection Regulation) compliance means ensuring your Shopify store and apps properly handle EU customer personal data with consent, transparency, and data subject rights.
GraphQL API
The Shopify GraphQL API is a powerful query API that allows apps and custom storefronts to request only the exact data they need, improving performance.
Indexing API
The Indexing API is a backend tool provided by search engines like Google to request immediate crawling and indexation of new or updated pages.
JSON-LD
JSON-LD is a structured data format using JSON notation to mark up web pages, helping search engines understand and display content as rich snippets.
Liquid
Liquid is an open-source template language created by Shopify, used to bridge the gap between HTML layouts and dynamic store database records.